09/28- 4:44 Dealmaker's Digest Newsletter

Let’s get real—are you pushing people to buy from you, or are you guiding them toward the solutions they actually need? Most people get it wrong by trying to “sell” too hard. When you stop pushing and start helping, that’s when the magic happens. 💥

I just dropped a new post that breaks down how to make selling easy by becoming a guide for your clients. Want to know the secret to guiding people to success without feeling pushy? Check out the post here →

4 Thoughts to Kickstart Your Day

1. Guide, Don’t Push: Stop pushing people into a sale. Instead, guide them toward the results they’re looking for. It builds trust and loyalty.

2. Listen First: Before you can guide someone, you’ve got to listen. Understand their pain points so you can offer real solutions.

3. Sell Solutions, Not Products: People don’t care about your product—they care about what it does for them. Focus on solving their problems.

4. Trust the Process: When you approach every interaction with the goal to help, not sell, the sales follow naturally.

4 Lessons Learned

1. Clarity is King: People don’t buy what they don’t understand. The clearer you can be about how you help, the easier the decision becomes.

2. People Buy People: It’s not just about the service you provide—it’s about the trust they have in you. Be authentic and build that connection.

3. Value Over Price: If all you talk about is the price, you’ve already lost. Show them the value of your service and how it impacts their lives.

4. Consistency Wins: The more consistently you show up and guide, the more people will trust you. Build consistency into everything you do.

4 Challenges to Conquer Today

1. Have a Client Check-In: Call or message a client today without trying to sell them anything. Just ask how they’re doing and if they need help.

2. Shift Your Sales Pitch: Rewrite your sales pitch to focus on guiding, not pushing. Lead with how you can help them solve a problem.

3. Listen to Your Clients: Set up a time this week to listen to your clients’ needs without any sales agenda. Let them do the talking.

4. Audit Your Website: Check your website copy. Is it helping guide potential clients, or does it come off too salesy? Make adjustments to guide them toward the solution they want.

Quote of the Day

“Stop selling. Start helping.”

- Zig Ziglar

Start guiding, not selling, and watch how your relationships—and your business—grow.

Until Tomorrow,

Mark Evans DM

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