10/13- 4:44 Dealmaker's Digest Newsletter

Let’s talk about something most people are missing: You think bigger events mean bigger profits, right? Not always. Here's what I learned from hosting both massive 500-person events and more intimate, high-level ones. And the truth is, the smaller events are where the real money is.

Sounds crazy? Maybe. But if you’ve ever been in a room with hundreds of people, you know how hard it is to make meaningful connections. Now, picture a group of 12 high-level players, having deep conversations, getting to know each other, and doing deals right there in the room. That’s the difference. 💡

This week, I’m diving into why less actually leads to more when it comes to event profits. If you’re tired of blending into the crowd and ready to stand out, this post is for you.

Click below to read and start changing the way you approach events. ⬇️

Read the post here →

4 Thoughts to Kickstart Your Day:

1. Less Means More: In smaller rooms, you get quality over quantity. Conversations go deeper, and deals are made that can last for years.

2. Focus on Impact: Every connection at a small event has the potential to create real growth for your business. It’s not about how many people you meet, but who you meet.

3. Trust Is Built Faster: When you’re not lost in a sea of faces, it’s easier to build trust. You have time to get to know people and create real partnerships.

4. Profit from Relationships: The long-term money isn’t in ticket sales; it’s in the connections you build that can keep bringing in deals long after the event ends.

4 Lessons Learned:

1. Bigger Isn’t Always Better: Huge events look impressive, but the smaller, more exclusive gatherings bring higher ROI.

2. Create Meaningful Experiences: In a smaller setting, you can tailor the experience to each attendee, making them feel valued and building stronger relationships.

3. Focus on Relationships, Not Sales: With fewer people, you can focus on building relationships that lead to sales naturally, instead of feeling pressured to “pitch” to everyone.

4. Be Selective: Hand-pick the right people for your small events. This is about quality, not quantity.

4 Challenges to Conquer Today:

1. Reevaluate Your Event Strategy: Are you prioritizing size over value? Think about hosting smaller events that focus on high-quality networking.

2. Nurture Relationships: Follow up with people from your small events. Keep the relationship going after the event is over.

3. Deliver Value First: At your next event, don’t lead with sales. Lead with value. Give your attendees what they need, and the money will follow.

4. Test It Out: Host a smaller event and compare the results to your larger ones. See where the real profit is coming from.

Quote of the Day

“The goal is to turn data into information, and information into insight.”

- Carly Fiorina

Remember, less is often more. Focus on meaningful connections, solve real problems, and watch your business grow.

Until Tomorrow,

Mark Evans DM

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