10/18- 4:44 Dealmaker's Digest Newsletter

Hey Dealmaker...

Ever wonder why some businesses are scaling effortlessly while others struggle to keep their heads above water? 💭 It’s not just about what they sell or how hard they grind. The real difference maker? Cash flow.

Here’s the thing: You can rake in millions in sales, but if the cash isn’t flowing right, your business could flatline. Managing cash flow is the lifeline of any business—without it, even the biggest profits won’t save you from the day-to-day grind.

I just dropped a post that breaks down why cash flow isn’t just about making money—it’s about keeping it moving. If you’re serious about growing and avoiding a cash crunch, don’t miss this one. Tap below for the full breakdown! →

4 Thoughts to Kickstart Your Day:

1. Cash is King (Not Revenue): You might hit big numbers on sales, but if your costs eat up the cash before it’s in your hands, you're in trouble. Focus on net cash—what you’ve got left after everything’s paid. That’s your real leverage.

2. Time Doesn’t Equal Money—Cash Does: Stop thinking that grinding equals growth. Your time isn’t valuable unless it’s backed by cash flow. Start tracking it like your life depends on it—because your business sure does!

3. Cash Flow is Your Pulse: Picture trying to run a marathon with a weak pulse—it doesn’t work. Same goes for your business. If your cash flow isn’t strong, no amount of sales or hustle will save you.

4. Your Money Should Be Working: Don’t let your cash sit idle. Invest it, move it, and make it grow. Stagnant cash is wasted cash. Whether it’s expanding your team or upping your marketing, make your money move.

4 Lessons Learned:

1. Profit Doesn’t Equal Cash Flow: Profit looks great on paper, but it doesn’t pay the bills. Cash flow—what you can access and spend right now—is what keeps the doors open.

2. Plan for Gaps: Every business hits cash flow gaps. The question is, how are you preparing for it? Professionals have a safety net in place for the dry spells. Do you?

3. Don’t Let Big Wins Blind You: One big deal doesn’t guarantee cash flow security. Expenses add up, and sometimes your win costs more than you gain. Keep your eye on the daily cash flow.

4. Leverage Debt Wisely: Using credit lines or short-term loans isn’t a bad move if it keeps your cash flow stable. Sometimes you’ve got to borrow to ensure you’re not choking your business. It’s all about flexibility.

4 Challenges to Conquer Today:

1. Do a Cash Flow Audit: Block 30 minutes today to dig into your cash flow. Where is your cash coming from? Where’s it leaking? Find the cracks and plug them before it becomes a full-on leak.

2. Create a Cushion: If your cash flow’s razor-thin, it’s time to build a buffer. Set aside a target amount of cash to have on hand. That’s your business’s safety net when times get tight.

3. Automate Your Tracking: If you’re manually tracking cash flow—or worse, not tracking it at all—you’re missing out on key insights. Automate it so you can get the full picture daily.

4. Negotiate Payment Terms: Hit up your vendors and see if you can push out payments a little further. Every extra day cash stays in your pocket is a win for your flow.

Quote of the Day

"Never take your eyes off the cash flow because it's the lifeblood of business."

- Sir Richard Branson

Keep your cash moving, protect your flow, and watch your business become unstoppable.

Until Tomorrow,

Mark Evans DM

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