12/31/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where goals are real, numbers are tracked, and talk means nothing without action.

Today’s topic?
Goals Worth Building Around

Most people don’t have goals.

They have wishes.

They say things like “It’d be nice if...” or “I hope one day...”
But there’s no real target. No real plan. No real commitment.

I don’t do wishes.
I write goals. I track progress. And I go public with what I’m building.

Not because I need a pat on the back.
But because goals without accountability don’t survive long.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about what it really means to be a businessman today.


Mark Evans DM