12/24/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where precision, language, and leadership collide.

Today’s topic?
The Words That Shape Your Results

Before I ever ask a business owner about revenue, margins, or their offer…

I listen to how they speak.

Because their words tell me everything.

"I’ll try..."
"I’m thinking about it..."
"I hope this works..."

They don’t realize it — but they’re already making excuses for failure.

You don’t grow when your language is soft.

You grow when your words reflect decisions.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about what it really means to be a businessman today.

Mark Evans DM