12/22/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where wealth meets purpose, and money becomes a tool, not the goal.

Today’s topic?
Buying Memories

The other night I took my son and two buddies to the Jake Paul fight.

We did it right, floor seats, backstage access, VIP treatment, even a police escort to the arena.

It wasn’t about flexing.

It was about watching my son light up every time something cool happened.

Seeing the night through his eyes.

Being fully present.

Moments like that are what money’s really for.

It’s easy to treat business like a scoreboard.

More revenue.

Bigger margins.

Larger numbers.

But if you forget why you wanted money in the first place, you’ll burn out chasing empty wins.

The real win is options.

Time freedom.

Unforgettable moments with people you love.

The ability to say “yes” when most people can’t.

That’s what you remember.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about how to use money to create memories that actually matter, not just bigger bank accounts.

Mark Evans DM