12/19 - Wakie Wakie 4:44

Welcome to your 444 Newsletter – the place where I drop 4 Thoughts, 4 Lessons, and 4 Challenges to help you crush it in business and life.

Today, we’re talking about something most entrepreneurs ignore:

🔥 The unscalable actions that make your business unforgettable.

In a world where everything’s automated, the entrepreneurs who stand out are the ones who go back to the basics—handwritten notes, personal emails, thoughtful follow-ups.

These might not scale, but trust me, they build connections, loyalty, and trust that pay off big-time.

If you want to stop blending in and start standing out, this is the playbook:

4 Thoughts

1. Unscalable = Unforgettable.
   Automation is great, but people crave personal touches. A quick note, a thoughtful email, or even a phone call can turn a one-time buyer into a lifetime customer.

2. People Remember How You Make Them Feel.
   Maya Angelou said it best: “They’ll forget what you said, but they’ll never forget how you made them feel.” Care enough to go the extra mile.

3. Small Gestures = Big Wins.
   A thank-you note, a shoutout, or even remembering someone’s name can create raving fans who market your business for you.

4. Your Competition Isn’t Doing This.
   Most businesses rely on generic emails and automated messages. Standing out doesn’t require a massive budget—just a willingness to care more than the next guy.

👉 Want examples of how to use these ideas to build loyalty that lasts? Check out the blog.

4 Lessons Learned

1. Automation Isn’t Connection.
   Automations save time but don’t replace real human connection. People want to feel valued, not like another email address on a list.

2. The ROI on Caring Is Massive.
   A handwritten note might cost you 5 minutes, but the loyalty it builds is priceless. Customers stick around for the people who treat them like more than a number.

3. Personal Touches Scale Trust, Not Time.
   You might not be able to handwrite every email, but strategic, meaningful gestures at key moments (like birthdays or anniversaries) build trust that drives growth.

4. Care Always Wins.
   In a world of shortcuts and scale, the entrepreneurs who prioritize customer care will always stand out. People buy from those they trust. Period.

👉 I share specific ways to apply these lessons in today’s blog. Don’t miss it.

4 Challenges for You (Start NOW):

1. Send a Personal Email Today
   Pick one customer or client who’s made a big impact on your business and send them a thoughtful email—no strings attached.

2. Write 3 Thank-You Notes
   Take 15 minutes to write quick thank-you notes to your top clients, partners, or team members. You’ll be surprised at the impact.

3. Audit Your Customer Experience
   Where can you add a personal touch in your business? Brainstorm one way to show your customers you care this week.

4. Dive Into the Blog
   Want step-by-step ideas for standing out in a crowded market? I break it all down here 👉 [Click to read now.]

“In a world where everyone is over-automated, the most human company wins.”

- Dharmesh Shah, Co-Founder of HubSpot

P.S. If you’re tired of feeling like just another business in the crowd, it’s time to go back to what works: personal, thoughtful, unscalable actions. These might seem small, but they’re the moves that create big wins.

👉 [Read the blog now to start standing out today.]

Until Tomorrow,

Mark Evans DM

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