12/17/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where retention, relevance, and revenue collide.

Today’s topic?
Money you already earned but forgot to collect.

This one hits different. Because it’s not about leads.
Not about ads.
Not about chasing cold strangers to make warm money.

It’s about something way easier.
People who already trust you. Already paid you. Already said yes.
And yet — they’re sitting out there, never hearing from you again.

If that’s you, it’s time to fix the leak.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about unlocking recurring revenue that’s been hiding in plain sight.

Mark Evans DM