12/06- Wakie Wakie 4:44

Here’s the deal: in business, you get to pick your lane—charge the least or charge the most. But let me tell you, these two paths? They lead to very different destinations.

Let’s break it down.

If you’re charging the least, you’ll attract more sales—at first. Sounds great, right? But here’s the catch: these are the customers who complain the loudest, haggle the hardest, and bolt the second someone undercuts your price. You’ll work twice as hard for half the money.

Now, if you’re charging the most, everything changes. You attract people who value quality, results, and experience. These clients don’t nickel-and-dime you. They pay, they listen, and they send referrals like it’s their side hustle.

The difference? Mindset and strategy.

You can succeed in either lane, but you’ve got to own your approach. Let me show you how to figure out which one’s right for you.

4 Thoughts to Kickstart Your Day:

1. Low Prices Attract High Maintenance: If you’re charging the least, expect to hustle harder for customers who demand more.

2. High Prices Attract High Value: The clients willing to pay top dollar also tend to be the easiest to work with—they trust your expertise.

3. Volume vs. Quality: Low-ticket strategies require volume and scale. High-ticket strategies require precision and impact.

4. You Get What You Charge For: If you don’t value yourself, don’t expect anyone else to. Price reflects confidence.

4 Lessons Learned:

1. Cheap Isn’t Always Cheerful: Low-ticket customers often bring high drama. If you go this route, be prepared for volume—and headaches.

2. High-Ticket is a Trust Game: To charge the most, you’ve got to deliver an exceptional experience and own your value like a boss.

3. Know Your Numbers: Whether you’re going low-ticket or high-ticket, you need to know your costs, margins, and capacity.

4. Positioning is Everything: How you price yourself sends a message. Are you the budget option or the premium experience?

4 Challenges to Conquer Today:

1. Define Your Lane: Are you charging the least or the most? Commit to one, and align your strategy accordingly.

2. Audit Your Pricing: Does your price reflect your value? If not, it’s time to raise the bar—or your rates.

3. Add More Value: High-ticket clients expect more. What’s one thing you can do today to deliver an unforgettable experience?

4. Practice Saying No: Cheap clients will try to haggle. Practice saying “no” with confidence and standing firm in your value.

“ou don’t get what you deserve—you get what you charge for.”

- Unknown

Low-ticket or high-ticket—both can work. But they require completely different mindsets and strategies. Want to charge the least? Build a system that runs like Costco. Want to charge the most? Deliver like a five-star concierge.

The question is: Which lane are you going to own? Hit reply and let me know—I’d love to hear how you’re positioning yourself.

Until Tomorrow,

Mark Evans DM

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