12/05- Wakie Wakie 4:44

You’ve probably heard it a million times: “Work smarter, not harder.”

And while that sounds great in theory, here’s where most people screw it up—they over-automate or under-connect.

Let me break it down for you: automation saves time, but connection makes money. If you’re only leaning on one and ignoring the other, you’re leaving deals (and dollars) on the table.

The real magic? Balancing both. When you master automation and connection, you don’t just save time—you build trust, loyalty, and relationships that keep paying off. Let me show you how.

4 Thoughts to Kickstart Your Day:

1. Automation Saves Time: Repetition kills creativity. Automate the boring stuff so you can focus on growth.

2. Connection Makes Money: People don’t buy from robots. They buy from people they trust.

3. Balance Is Key: Automate to free up time, but use that time to create meaningful relationships.

4. Master Both, Own Your Market: When you’re efficient and relational, you become unstoppable.

4 Lessons Learned:

1. Automate What Doesn’t Need You: Use tools and systems to handle repetitive tasks. Your time is too valuable for busywork.

2. Be Human Where It Matters: Personalize where it counts—customer service, follow-ups, or anything that builds trust.

3. Time Saved = Time to Connect: Use the hours you free up to strengthen your relationships with clients, partners, and your team.

4. Efficiency Without Connection is Hollow: You can be the most efficient person in the game, but without relationships, you’re just spinning wheels.

4 Challenges to Conquer Today:

1. Automate One Repetitive Task: Identify something you’re doing daily that could be automated (emails, scheduling, etc.) and set it up.

2. Send a Personalized Message: Reach out to a client or prospect today with a genuine, personal note—no automation allowed.

3. Review Your Balance: Are you automating too much or connecting too little? Adjust where needed.

4. Schedule Time to Connect: Block out 30 minutes this week to nurture your most important relationships.

“Automation is good, so long as you know where to draw the line.”

- Elon Musk

Automation frees you up, but connection is what builds the loyalty, trust, and referrals that grow your business. You need both. Automate the tasks that don’t need you, but never forget to show up where it matters most.

What’s one thing you’ll automate or one connection you’ll strengthen today? Hit reply and let me know—I’d love to hear how you’re mastering the balance.

Until Tomorrow,

Mark Evans DM

Magician vs Mule - Discover the secrets to creating wealth and freedom
Listen to the Podcast: Get inspired with expert interviews and actionable advice