12/03- Wakie Wakie 4:44

Why do some products sell like crazy while others flop?

Hint: It’s not the price, the features, or the fancy marketing.

It’s the feeling.

People don’t just buy things—they buy how those things make them feel. If you’re not creating an experience, you’re missing the real magic.

I just wrote a blog breaking it all down—how to turn your offer into something people can’t stop raving about.

Click here to read it now.

4 Thoughts to Kickstart Your Day:

1. People Buy Stories, Not Stuff: The products that sell best are tied to a feeling or a transformation, not just features.

2. Create an Experience: What’s the vibe, the journey, the magic that sets your offer apart? Focus on that.

3. Make Them the Hero: Your customer wants to feel special, involved, and transformed. Deliver that, and you’ll win every time.

4. Start with the End in Mind: Ask yourself, What’s the story they’ll tell after buying from me?

4 Lessons Learned:

1. The Emotional Hook Matters: People might justify purchases with logic, but their decisions are driven by emotion. Tap into that.

2. Your Offer Is More Than the Product: It’s the feeling, the transformation, the story behind it. Sell the after, not just the thing.

3. Overdeliver on Experience: The small touches—personalization, follow-ups, or added surprises—are what keep customers raving.

4. Connection Builds Loyalty: The more connected people feel to your brand, the less likely they are to shop around.

4 Challenges to Conquer Today:

1. Audit Your Offer: Does your product or service evoke a strong feeling or create a unique experience? If not, brainstorm ways to improve it.

2. Enhance Your Customer Journey: What’s one thing you can do today to make the process smoother, more enjoyable, or more memorable?

3. Add a Personal Touch: Reach out to a customer or client today and thank them for their business. Make it personal.

4. Ask for Feedback: What do your customers love most about working with you? Use their insights to double down on the emotional magic.

“People don’t buy what you do; they buy why you do it and how it makes them feel.”

- Simon Sinek

Here’s the deal:

Selling isn’t just about pushing products. It’s about creating a feeling, an experience, a story that people can’t wait to share. If you want to sell more, focus less on what you’re selling and more on how it makes your customer’s life better, easier, or more exciting.

So, how will you add that magic touch to your offer today? Hit reply and let me know—I’d love to hear what you’re cooking up.

Let’s create something unforgettable!

Until Tomorrow,

Mark Evans DM

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