12/01/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where leadership, standards, and culture collide.

Today’s topic?

The truth your team already knows, even if you do not want to hear it.

Your best people see everything.

Who works.

Who hides.

Who gets protected.

Who gets rewarded for nothing.

They see every blind spot you pretend is not there.

And you can fire everyone you want, hire new people, blame the “market,” blame the industry…

but nothing changes until you change what you allow.

A business is built on standards.

Not slogans.

Not “we are a family.”

Not wishful thinking.

If you want A-players, you have to create an environment where A-players can actually win.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I have learned about what it really means to lead with standards that attract top talent.


Mark Evans DM