11/23- 4:44 Dealmaker's Digest Newsletter

Let me ask you something: when was the last time you looked at your business and thought, “How can I market this like a boxing match?”

Sounds crazy, right? But hear me out.

I just got back from Dallas, where I had a front-row seat to the Jake Paul vs. Mike Tyson fight—if you could even call it a “fight.” What I witnessed wasn’t just two guys throwing punches. Nope, this was a marketing masterclass wrapped in gloves and ring lights.

Here’s the kicker: this 27-year-old YouTuber and an aging boxing legend pulled off an event so massive, it shattered traditional models. It wasn’t about pay-per-view numbers. It was about eyeballs—60 million of them. They didn’t just think outside the box; they destroyed it.

Now, let me hit you with the real lesson: business is business. Whether you’re selling HVAC systems, coaching services, or real estate, the fundamentals don’t change.

It’s all about:

• Getting Attention

• Creating Connection

• Converting That Attention Into Revenue

What Jake Paul and Tyson did was a clinic in rethinking the rules. And if you’re still marketing your business the same way you did five years ago, it’s time for a wake-up call.

Want to hear more about why doing business differently is the name of the game? Check out my podcast where I break this down even further.

👉 Listen here 👈

This could be your game-changing moment. Let’s go!

4 Thoughts to Kickstart Your Day:

1. Stop Playing Small: If your marketing budget is $300 a month, you’re not running a business—you’re running a hobby.

2. Critics Fuel Winners: People talking trash? That’s free advertising. Get them talking.

3. Learn from Unlikely Places: Sports, entertainment, whatever—look for lessons everywhere.

4. Ask Bigger Questions: What’s the Jake Paul move in your business?

4 Lessons Learned from the Ring:

1. Entertainment Is Everything: People don’t just want a service—they want an experience.

2. Be Polarizing: If no one’s talking about you, you’re irrelevant.

3. Charge Premium Prices: Top-tier pricing attracts top-tier clients—and less nonsense.

4. Evolve or Die: The same old strategies won’t work in a constantly changing world.

4 Challenges to Conquer Today:

1. Audit Your Marketing: Are you getting attention, or just waiting for word-of-mouth?

2. Post Something Bold: Share a story or insight that sparks conversation—even criticism.

3. Invest in Yourself: Join a mastermind, attend an event, or hire a coach. Winners surround themselves with winners.

4. Think Bigger: Write down one crazy, “impossible” idea for your business—and map out how you’d make it work.

"Don’t worry about people saying bad things about you. Just make sure they’re spelling your name right.”

- P.T. Barnum

What’s one bold move you could make in your business today to capture attention? Hit reply and let me know—I’d love to hear it.

Until Tomorrow,

Mark Evans DM

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