11/06/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where profit, perspective, and priorities collide.

Today’s topic?

The difference between what looks good and what actually keeps you in business.

Everyone loves to brag about gross revenue.

It’s sexy.

It’s the screenshot you post online.

But what really matters is what’s left after the dust settles.

Because gross revenue sounds great at dinner parties…

but net profit is what feeds your family.

And that’s where most entrepreneurs get it wrong.

They chase vanity numbers instead of valuable ones.

They stay busy instead of getting better.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about what it really means to build a business that actually pays you — not just impresses people.

Mark Evans DM