11/03/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where persistence, pressure, and progress collide.

Today’s topic?

Business is supposed to suck sometimes.

Not all the time, but enough to test you.

Everyone loves the highlight reel, the wins, the checks, the celebrations.

But the truth is, every deal, every breakthrough, and every success story looks like a mess halfway through.

It’s the part most people don’t show.

The stress.

The doubt.

The long nights wondering if you made a mistake.

The difference is, some people quit there.

The rest?

They keep moving anyway.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about what it really means to keep going when business gets hard.




Mark Evans DM