10/30/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where focus, clarity, and real business collide.

Today’s topic?

Not every deal is a good deal.

There’s a huge difference between opportunity and distraction.

I’ve seen guys brag about a deal that “looked” like it would make them rich, only to watch it eat up their time, drain their team, and choke their cash flow.

That’s not growth. That’s chaos disguised as progress.

Every deal has a cost: time, energy, people, and focus.

Before you say yes to something that looks big on paper, ask yourself, will this move the mission forward or pull me sideways?

That one question will save you more stress, money, and sleepless nights than any spreadsheet ever will.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about how to separate real opportunity from distraction.

Mark Evans DM