10/27/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where focus, priorities, and profits collide..

Today’s topic?

Most business owners are busy, but not busy making money.

They’re trapped in what I call fake work.
It looks productive, but it doesn’t move the needle.

They spend their days tweaking logos, redoing systems no one uses, or having “strategy meetings” that go nowhere.
Then they wonder why their bank account hasn’t changed in six months.

Here’s the hard truth.
You’re not broke because you don’t have enough time or opportunity.
You’re broke because your priorities are off.

If you’re doing work that doesn’t make money, multiply money, or build assets, then it’s time to make some hard decisions.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about shifting from fake work to real business growth.

Mark Evans DM