10/23/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where growth, control, and decision-making collide.

Today’s topic?

If you’re scaling when you should be sharpening, you’re not ambitious.
You’re reckless.

Every entrepreneur wants to grow faster.
Bigger teams.
More offers.
More deals.
But most don’t realize growth doesn’t solve chaos, it multiplies it.

If your systems are shaky, scaling will crack them wide open.
If your team isn’t trained, scaling will expose every weakness.
And if you haven’t built leverage yet, scaling just puts you deeper in the grind.

Real success isn’t about doing more.
It’s about doing better with less.

Sharpen your process before you pour on more volume.
Clean up your data before you chase more leads.
Get your people aligned before you add more bodies.

Because when your foundation is solid, growth compounds.
When it’s weak, it collapses.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about when to sharpen, when to scale, and how to know the difference.

Mark Evans DM