10/22/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where money, mindset, and management collide.

Today’s topic?

What’s your biggest business expense right now?

Payroll? Taxes? Marketing?

Or something deeper that doesn’t show up on a balance sheet?

Hit reply and tell me what you think it is, I’m curious.
Because nine times out of ten, the real expense isn’t what you think.

It’s not payroll. It’s poor decisions, bad data, and wasted motion.

It’s meetings that go nowhere.
People you’ve kept too long.
Projects that never hit profit.
And habits that drain your focus instead of feeding it.

That’s the stuff quietly killing margins while you’re busy chasing “growth.”

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about identifying and fixing your real business expenses.

Mark Evans DM