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- 10/21/25 - Wakie Wakie 4:44
10/21/25 - Wakie Wakie 4:44
Mark Evans DM
October 21, 2025
Where profit, process, and people collide.
Today’s topic?
Don’t hire another person until you know what one customer is actually worth.
Everyone wants to “scale.”
Add more people. Build bigger teams. Hire faster.
But here’s the truth,
if you don’t know what one customer is worth, you’re just multiplying confusion.
Most businesses don’t die from lack of sales.
They die from lack of clarity.
Know your numbers before you add to your headcount.
Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about knowing your numbers before you grow your team.
Mark Evans DM