10/20/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where data, discipline, and decision-making collide.

Today’s topic?

Subtraction kills growth.

Every year around Q4, I see it happen.
Smart business owners start doing dumb math.

They panic when they look at the P&L and think,
“We’ve gotta cut something.”

So they start cutting the wrong things —
the things that actually make them money.

Like marketing that drives deal flow.
Or people who create leverage.
Or the rooms that give them access, strategy, and speed.

That’s not saving money.
That’s strangling your business.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about how subtraction kills growth — and how to make smarter decisions when it matters most.

Mark Evans DM