10/14/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where clarity, consistency, and commitment collide.

Today’s topic?

Deadlines, and why “next year” keeps costing you years.

Every December, I hear the same thing from business owners.
“This year was crazy, but next year I’ll finally get serious.”
Then a year passes. Nothing changes.

You don’t need another year.
You need a line in the sand.

A real deadline forces movement.
It exposes your excuses and shows what you actually prioritize.

When you put a date on your goal, it stops being a wish.
It becomes a target.

Stop waiting for “the right time.” It’s not coming.

The right time is when you decide the deadline matters more than your comfort.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about using deadlines to get results and finally break the “next year” cycle.

Mark Evans DM