10/08/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where consistency, integrity, and reputation collide.

Today’s topic?

Just wrapped up my big Halloween bash here, still feeling it a bit, not gonna lie.

The team’s putting together pics and videos from it now, and I’ll be dropping some updates soon.

But while I was sitting here thinking about it, something hit me.

How many people actually do what they say they’re going to do?

Most people talk big.

They promise.

They commit.

But when the time comes, they flake.

There’s always a reason.

Always an excuse.

It’s easy to talk about goals.

It’s hard to keep your word when things get inconvenient.

Business owners don’t have the luxury of convenience.

We don’t get to wait until the timing’s perfect or the conditions feel right.

When you give your word, you show your character.

When you keep it, you build trust that money can’t buy.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges ’ve learned about what it really means to follow through, keep your word, and build trust that lasts.


Mark Evans DM