10/02/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where focus, follow-up, and real results collide.

Today’s topic?

Stop tracking 50 different metrics you’ll never use.

Most business owners bury themselves in dashboards and KPIs that don’t mean a damn thing to the bottom line.

Here’s the truth:
The money doesn’t move because you built another spreadsheet.
The money moves because you did three things:

• Talked to real buyers.

• Made real offers.

• Followed up faster than the next guy.

That’s it. Everything else is noise.

You don’t need 50 KPIs. You need focus.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about what it really means to be a businessman today.



Mark Evans DM