09/30/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where growth, freedom, and real success collide.

Today’s topic?

The hidden cost of scaling.

I’ve watched business owners chase numbers and end up broke in the areas that matter most.

Revenue goes up but their health tanks.
They expand the business but shrink their marriage.
They add commas to the bank account but lose connection with their kids.

That’s not the game we’re here to play.

Scaling should buy you more life, not less of it.
If the business is stealing your peace, your presence, or your purpose, then it’s running you, not the other way around.

The whole point is freedom.
Freedom of time.
Freedom of choice.
Freedom to actually enjoy what you’ve built.

If growth costs you that, it’s not real growth.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about what it really means to be a businessman today.



Mark Evans DM