09/29/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where pricing, positioning, and perception collide.

Today’s topic?

Cheap vs. premium, and why the room you’re in depends on the price you’re willing to pay.

There’s no comparing a $400 group to a $50,000 group.

They’re not even playing the same game.

The caliber of people, the level of conversations, and the opportunities available are completely different.

Cheap attracts takers.

Premium attracts players.

This isn’t about ego.

It’s not about greed.

It’s just reality.

When you charge more, or pay more, the level of respect and commitment goes up.

If you’re still trying to serve everyone at a bargain price, don’t be shocked when you end up surrounded by complainers instead of creators.

That’s the difference.

That’s the filter.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about pricing, positioning, and attracting the right people.



Mark Evans DM