09/19/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where perspective, precision, and execution collide.

Today’s topic?

Why drilling harder is not the answer.

During the great oil rush in the 1800s, everyone was chasing more wells.
More drilling.
More risk.

John D. Rockefeller played a different game.
He focused on the barrel itself.
He fixed inefficiencies others ignored.
And that shift made him one of the wealthiest men in history.

Business works the same way.
Most owners think the answer is “more.”
More clients.
More ads.
More hours.
But in reality?
It’s usually the leaks you’re ignoring.

4 Thoughts to Reflect On

1. More activity is not the same as more progress.
   If your systems are broken, doing more only multiplies the waste.

2. Efficiency is wealth.
   Small tweaks in process can pay out bigger than massive effort.

3. The obvious is often invisible.
   Stress blinds you to simple fixes hiding in plain sight.

4. The right perspective collapses years of trial and error.
   One seasoned eye can spot what you’ve been missing for months.

4 Lessons I’ve Learned

1. You don’t get rich by doing more of the wrong thing.
   You get rich by fixing what everyone else ignores.

2. Stress creates blind spots.
   When you’re in the weeds, you can’t see the leaks draining your business.

3. Leverage comes from clarity, not chaos.
   When you tighten operations, growth multiplies.

4. The fastest moves often feel the smallest.
   Simple shifts in process usually create the biggest wins.

4 Challenges for You This Week

1. Audit your last 30 days.
   How much of your effort produced results, and how much was just motion?

2. Find one inefficiency you’ve ignored.
   It could be a system, a process, or a person. Fix it now.

3. Ask another business owner to look at your operation.
   Fresh eyes see things you can’t.

4. Apply to join a room where leaks get spotted and solved.
   Get in the Deal Maker Alliance

You don’t need to drill harder.
You need to fix what’s leaking.

Mark Evans DM