09/04/25 - Wakie Wakie 4:44

Mark Evans DM
September 04, 2025

Where relationships, referrals, and real trust collide.

Today’s topic?

Your problem isn’t leads.
It’s trust.

You don’t lose referrals because people hate you.
You lose them because people forget you.

Fix that, and you’ll never run out of work.

A hundred leads mean nothing if none of them remember your name next week.
Trust and attention are what keep your pipeline full.

Forgetting kills more deals than competition.
If people don’t remember you, they can’t refer you.
Follow-up isn’t nagging.
It’s showing up consistently so people know you’re serious.
Trust is built in the small touches.
Calls. Texts. A handwritten note. The little things add up.
Visibility equals credibility.
Out of sight? Out of mind. Out of money.

Leads are only as good as the trust you build with them.
You don’t need more leads. You need deeper relationships.
Consistency beats talent.
You don’t have to be the best. You have to be the one they remember.
Referrals don’t just happen.
They’re earned through trust and reliability.
Attention is the real currency.
Stay top-of-mind, and you’ll stay in demand.

Follow up with 5 old clients or leads today.
Ask how they’re doing. No pitch, just presence.
Create one new touchpoint system.
Weekly check-in emails, handwritten notes, or calls.
Audit your visibility.
Where are you consistently showing up? Where are you silent?
Read the blog.
I’ll show you exactly how to build trust that keeps referrals rolling in.

"If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.”
— Zig Ziglar

You don’t need more leads.
You need more trust.

Mark Evans DM