09/02/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where standards, discipline, and trust collide.

Today’s topic?

Why punctuality is not about time, it is about character.

If you said 5pm, show up at 4:55.

Because lateness isn’t about traffic.
It’s about priorities.

Every time you’re on time, you compound trust.
Every time you’re late, you break it.
No middle ground.

Respect is measured in minutes.

4 Thoughts to Reflect On

1. Being late is not about the clock. 
   It is about the value you place on your own word.

2. Excuses fade. 
   Traffic. Kids. Calls. Nobody remembers the excuse, only that you didn’t deliver.

3. Punctuality compounds like interest. 
   Each time you show up when you said you would, you stack credibility.

4. Character shows in the small things. 
   If you cut corners on time, where else are you cutting them?

4 Lessons I’ve Learned

1. Trust is fragile. 
   Show up late once, and people wonder if they can count on you again.

2. The most disciplined people win by default. 
   Because others are too busy apologizing for being late.

3. Habits leak. 
   If you’re sloppy with time, you’ll be sloppy with deals, money, and leadership.

4. Your standards set the tone for your team. 
   If you treat time casually, so will they.

4 Challenges for You This Week

1. Audit your calendar.
   Are you giving yourself enough margin to show up early?

2. Commit to being 5 minutes early to every meeting, call, or commitment this week.

3. Notice who in your circle is always late.
   Ask yourself if that’s who you want to model.

4. Read Magician vs Mule.
   Learn how to raise your standards so high that excuses never stand a chance.

Your word is your bond.
Respect is measured in minutes.

Keep your promises.
Build your credibility.
And stop making excuses.

Get your copy of Magician vs Mule today.

Mark Evans DM