08/15/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where priorities, focus, and real time freedom collide.

Today’s topic?

I know a guy who has been in multiple businesses for 25+ years.
Every conversation?
The same story, how busy he is and how he has “no time” to do anything.

Truth?
It’s partly an excuse to get out of the house…
but mostly it’s because he has no systems, no process, and no one in place to run the business without him.

All business owners are busy. 
But are you busy doing the things that will actually make you money?

For years, I fooled myself into thinking that if I just stayed in motion for 16+ hours a day, the results would come.
But being busy and being productive are two completely different games.

4 Thoughts to Reflect On

1. Motion is not progress. 
   You can work 16-hour days and still be stuck in the same place.

2. Systems create freedom. 
   Without them, you’re stuck doing the same tasks over and over.

3. The wrong work will burn you out faster than no work.

4. If you can’t prove it makes money, it’s just a distraction.

4 Lessons I’ve Learned

1. Busy is a habit — and often a bad one.
   It’s easy to convince yourself you’re making progress when you’re just filling time with low-value work.

2. A lack of systems will keep you stuck.
   Without repeatable processes, you’ll always be the bottleneck in your own company.

3. Delegation without clarity is still your job.
   Hiring someone without giving them the right process is just paying for a more expensive version of you.

4. Time without direction is wasted potential.
   If you don’t know exactly what your time is producing, you’re probably producing less than you think.

4 Challenges for You This Week

1. Identify your biggest time drain.
   What’s the one task or activity that eats up the most hours in your week? Write it down.

2. Ask the profit question.
   Can you prove that task is directly contributing to your long-term revenue growth? If not, it’s a distraction.

3. Decide how to eliminate or delegate it.
   Hire, outsource, or build a system to take it off your plate completely.

4. Hit reply and tell me what it is.
   I’ll give you direct feedback on how to kill it and put your time where it matters most.

Busyness is easy.
Productivity is rare.

The difference will change your business, and your life.

Mark Evans DM