08/08/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where communication, trust, and business-life balance collide.

Today’s topic?

How business owners handle big purchase decisions with their spouse, even when the spouse is not directly involved in the business.

This one comes up more than you think.

Some people treat business decisions as completely separate from home life.

Others make sure every big move gets talked through.

Neither is “right” or “wrong.”

But how you handle it can make or break trust at home and peace of mind in business.

4 Thoughts to Reflect On

1. Money decisions carry more weight at home than at the office.
   What feels like “just business” to you might feel huge to your spouse.

2. Clear communication beats quiet assumptions.
   If you expect support, make sure you give context.

3. The business might be yours, but the impact is shared.
   Every big win, or loss, ripples through your family.

4. Trust grows when there are no surprises.
   Openness creates alignment. Alignment creates stability.

4 Lessons I’ve Learned

1. Involving your spouse in the big picture builds stronger support.
   They may not run the business, but they help hold the foundation.

2. Hidden decisions eventually surface.
   Better to address them upfront than explain them later.

3. Not every purchase needs a conversation.
   Set a clear threshold together for when to check in.

4. Business stress is lighter when your home life is steady.
   And steady comes from shared understanding.

4 Challenges for You This Week

1. Think back to your last three big purchases.
   How did you handle the conversation at home?

2. Set a clear “check-in” number with your spouse.
   Above this amount, you talk first.

3. Ask your spouse how they feel about being looped in.
   Listen without defending yourself.

4. Hit reply and tell me how you handle business spending conversations at home.
   I want to hear your take.

Your business and your home life are connected, whether you acknowledge it or not.

The more aligned they are, the smoother everything runs.

Hit reply and tell me how you handle it.

Mark Evans DM