08/01/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where perspective, momentum, and staying in the game collide.

Today’s topic?

You’re probably winning more than you think.

Some days it’s a big win you can brag about.

Other days it’s just keeping the wheels from falling off.

Both count.

The problem is most business owners are too deep in the weeds to see it.

And without the right people around you to point it out,
you’ll keep thinking you’re losing when you’re actually stacking wins.

4 Thoughts to Reflect On

  1. A win is a win.
    Whether it’s a million-dollar deal or making payroll on a rough month, it counts.

  2. Peaks and valleys are part of the game.
    You don’t get one without the other.

  3. If you can’t see your wins, your perspective is broken.
    It’s easier to notice progress when others point it out.

  4. The right room changes the scoreboard.
    Winners spot wins you can’t see on your own.

4 Lessons I’ve Learned

  1. Not every win feels like a win in the moment.
    Sometimes you only see it in hindsight.

  2. Winning is not about avoiding valleys.
    It’s about climbing out faster than everyone else.

  3. The people you talk to every week shape how you see yourself.
    Surround yourself with business owners who get it.

  4. Isolating kills momentum.
    Community multiplies it.

4 Challenges for You This Week

  1. Write down 3 wins from the last 30 days.
    Big or small. They all count.

  2. Ask another business owner what they see you doing well.
    It might surprise you.

  3. Revisit a valley you’ve been through.
    What did you learn? What changed?

  4. Get in a room where people are winning.
    Your perspective and pace will change.

"Success is not final, failure is not fatal: it is the courage to continue that counts.”
— Winston Churchill

You’re not losing as much as you think.
You’re just not giving yourself enough credit.



Mark Evans DM