07/22/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where wealth reveals the truth, not just your bank balance.

Today’s topic?

Money doesn’t change you. It amplifies you.

People think they’ll become a better person after they get rich.

Nicer. More generous. More disciplined. More respected.

But the truth?

If you’re insecure, selfish, and reactive now… money will just hand you a microphone.

It’s not a makeover. It’s a magnifier.

4 Thoughts to Reflect On

1. Money is an amplifier, not a fixer.
   If you’re a mess now, adding commas to your bank account just creates a bigger mess.

2. Character shows when you’re in control.
   No one’s impressed by your ego when you finally have power. They’re watching how you handle it.

3. You don’t rise to wealth, you fall back to habits.
   If you don’t build the mindset and systems now, you won’t suddenly flip the switch later.

4. Broke is temporary. Weak identity is forever.
   Until you fix who’s behind the business, you’ll never build something that lasts.

4 Lessons I’ve Learned

1. Money reveals your standards.
   The way you treat people, make decisions, and spend your time gets louder with money.

2. You can't out-earn a broken mindset.
   You’ll make more and sabotage more until you upgrade the operator.

3. You’ll either build leverage or get exposed by it.
   Without vision and discipline, leverage makes your business feel like chaos on steroids.

4. The quiet killers win.
   The ones who built the habits, focus, and internal strength long before the checks came in.

4 Challenges for You This Week

1. Audit your identity.
   Write down 3 things you don’t want money to turn you into — and 3 traits you want to grow before the income scales.

2. Look at your habits like a mirror.
   Are they the habits of someone managing $100K… or $10M?

3. Ask someone you trust: “What does success look like on me?”
   Not in lifestyle — in leadership. In how you show up.

4. Go read Magician vs Mule.
   Because this is the whole damn point. If the wrong version of you builds the business, you won’t survive what success brings.

Let the mule chase more money.
Let the magician become someone who knows what to do with it.

Go read the book. Build the version of you that wins before the commas show up.
Magician vs Mule. You already know which one you want to be.

Mark Evans DM