07/07/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where discipline, timing, and real accountability collide.

Today’s topic?
Why summer success isn’t about slowing down.
It is about locking in when everyone else checks out.

The calendar does not care how nice the weather is.
And neither does your competition.

If Q4 feels like a struggle every year…
There is a good chance Q2 is the real reason.

4 Thoughts to Reflect On

1. Summer is not a sabbatical.
   It is a wide-open window while most of your competition is snoozing. Use it or lose it.

2. Discipline now means freedom later.
   You do not have to grind forever. But Q2 is the time to build momentum so Q4 does not punch you in the mouth.

3. Focus is a weapon.
   And summer is when most people drop theirs. Do not be most people.

4. Comfort sells you on coasting.
   But comfort does not write paychecks. Momentum does.

4 Lessons I’ve Learned

1. Coasting kills compounding.
   The second you start easing off the gas, growth slows down fast. The people who stay sharp win by default.

2. Q4 pressure is built by Q2 decisions.
   The deals, partnerships, and leverage you want in October start with moves made in June.

3. Most entrepreneurs blame the wrong quarter.
   Q4 is not hard. It just reflects how lazy Q2 got.

4. Presence is not the same as passivity.
   You can be fully present with your family and still stay locked in on the mission. One does not cancel the other.

4 Challenges for You This Week

1. Audit your calendar.
   What has slipped? Where have you gone soft? Fix it before the season runs out.

2. Recommit to one Q2 target.
   Choose one thing that will build Q4 momentum and finish it before July ends.

3. Check your energy levels.
   Are you waking up ready to work or drifting into vacation mode? Reset your routine if you need to.

4. Hit reply and tell me what has been pulling you off track.
   Let’s call it out and cut it off before it eats your next quarter too.

Q2 is still in your hands.
But not for long.

Hit reply and tell me what is slowing you down.
I will help you tighten it up and get back to execution.

Let’s go.
Mark Evans DM