06/23/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where focus, filters, and higher returns collide.

Today’s topic?
The fastest way to grow might be cutting instead of adding.

Because here’s the truth: Your to-do list is probably costing you money. And your real growth? It starts with what you stop doing.

Let me show you what that means.

4 Thoughts to Reflect On

1. Most to-do lists are just guilt traps.
   Tasks stacked out of fear, obligation, or habit. Not impact.

2. Every “yes” to a low-value task is a “no” to a million-dollar move.
   Time is not your issue. Focus is.

3. Discipline is not doing more. It is doing less with more intention.
   Success loves simplicity. Not busyness.

4. The do-not-do list is a power tool.
   It forces clarity. It demands ownership. It creates profit.

4 Lessons I’ve Learned

1. Saying no is a growth strategy.
   Some of the best moves I ever made came from cutting, not adding.

2. Delegation means nothing without deletion.
   You cannot scale what you refuse to remove.

3. Most “important” tasks are urgent for someone else, not you.
   When you build someone else’s agenda, don’t be surprised when your results stall.

4. Energy is your most limited resource.
   You can recover money. You cannot recover wasted attention.

4 Challenges for You This Week

1. Write your do-not-do list.
   What is draining time, energy, or money with no return? Cut five things.

2. Audit your to-do list.
   Circle the ones that actually move your business forward. Scratch the rest.

3. Say no to one thing this week.
   Could be a meeting, a habit, or a fire drill that isn’t really yours to fix.

4. Read the blog.
   We break down how the do-not-do list has helped entrepreneurs 10X their focus and income.

You do not need more hours.
You need fewer distractions.
Start subtracting. That is where the money lives.

To doing less and earning more,

Mark Evans DM