06/20/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where momentum, mastery, and multiplication collide.

Today’s topic?
The silent killer of business growth and why waiting for the “perfect time” is just a fancy way to stay stuck.

I’ve seen this play out hundreds of times.

Someone reaches out ready to fix what’s broken. Fired up. Motivated to finally scale.

Then they drop the six words that stall more dreams than failure ever could:

“Let me think about it.”

While they are thinking, others are building.

Winners move. Losers stall.
And the ones who wait for perfect conditions? They get passed up by the people who took action before they felt ready.

4 Thoughts to Reflect On

  1. Perfect timing is a lie.
    The best decisions are rarely made in perfect conditions. They’re made in motion.

  2. Momentum creates clarity.
    You don’t need all the answers to take the first step. Start moving and the path gets clearer fast.

  3. “Thinking about it” is often fear in disguise.
    It sounds logical. But it’s just hesitation with better PR.

  4. The window will not stay open.
    Opportunities do not wait. Every “maybe later” has a cost.

4 Lessons I’ve Learned

  1. Speed matters more than precision.
    I’ve won more by moving fast and adjusting than I ever have by sitting and planning.

  2. Most people die in the planning stage.
    They overthink. Overanalyze. And stall themselves right into regret.

  3. You are not supposed to do this alone.
    Having the right people in your corner removes years of guesswork.

  4. Action builds confidence.
    You don’t wait until you feel ready. You move first. The courage shows up after.

4 Challenges for You This Week

  1. Say yes before you feel ready.
    Pick one thing you’ve been “thinking about” and start. No more waiting.

  2. Track the cost of hesitation.
    What have you missed by overthinking? Write it down.

  3. Ask yourself: Who is already doing what I want to do?
    Find them. Study them. Learn from them.

  4. Apply to the DM Alliance.
    If you’re serious about moving, this is the room to be in.

"You miss 100 percent of the shots you don't take.”
— Wayne Gretzky

You do not need another plan.
You need movement.

Because while others are still thinking, the ones who move are stacking results.

To action over anxiety,

Mark Evans DM