06/04/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where clarity, speed, and ownership collide.

Today’s topic?
Why most people never win… and how to make sure you're not one of them.

Too many entrepreneurs get stuck trying to make it “perfect.”
Perfect product.
Perfect timing.
Perfect strategy.

Meanwhile, someone else moves fast, launches sloppy… and laps them in the game.

I’ve lived it.
Spent months tweaking plans that went nowhere while someone else cashed the checks.

That’s why I recorded this episode.
Because this one mindset shift can change the trajectory of your business — if you let it.

4 Thoughts to Reflect On

  1. Perfection is just procrastination with a better outfit.
    You’re not polishing — you’re stalling.

  2. Momentum creates clarity.
    Every step forward reveals the next move.

  3. You’re not behind because of your plan.
    You’re behind because you never pulled the trigger.

  4. The longer you wait, the more confidence you lose.
    Action builds belief. Waiting drains it.

4 Lessons I’ve Learned

  1. Speed wins. Every single time.
    Even when the first version sucks.

  2. Most people think they need more info.
    They really need more courage.

  3. No one gets it right on the first shot.
    The winners just shoot more shots.

  4. You’ll learn more from one launch than 100 strategy sessions.
    Execution is the only teacher that counts.

4 Challenges for You This Week

  1. Launch something messy.
    An offer, a funnel, a conversation. Just move.

  2. Send that message you've been sitting on.
    Yes, that one. You know the one.

  3. Listen to the podcast episode.
    It’s not theory. It’s what actually works in the real world.

  4. Share this with someone who’s stuck waiting on perfect.
    They need to hear it.

"Start before you’re ready.”
— Steven Pressfield

You don’t need more time.
You need more movement.

Go get it done.

Mark Evans DM