05/30/25 - Wakie Wakie 4:44

Mark Evans DM
May 30, 2025

Where math, mindset, and momentum collide.

Today’s topic?
The two numbers that could save or sink your business.

Most entrepreneurs are moving fast.
But they have no idea where they’re heading.

Are you building toward a windfall?
Or are you bleeding cash with a smile on your face, hoping for the best?

There are two numbers that answer this fast:
Burn rate and Run rate.

If you don’t know them, you’re driving blindfolded.

Burn rate tells you how fast you’re losing money.
Most people don’t want to look. So they stall, lie, or pretend things will magically fix themselves.
Run rate shows you the path ahead.
If your current numbers keep going, are you winning — or running off a cliff?
Revenue is not the truth. Cash flow is.
You can be stacking sales and still be one bad month from broke.
Knowing your numbers is not optional.
It’s the difference between building a business or guessing your way into a breakdown.

Emotion will lie to you. Numbers won’t.
Business is not about how you feel. It’s about what is.
You can’t fix what you won’t measure.
Avoiding the numbers is not strategy. It’s sabotage.
Most business owners don’t need more sales.
They need to stop leaking cash, fast.
Real power comes from clarity.
When you know exactly where you stand, the next move is obvious.

Write down your burn rate.
Monthly overhead. Subscriptions. Payroll. The whole thing. Know the number.
Calculate your current run rate.
Take this month’s numbers and project them over 12 months. Then ask: is that where you want to end up?
Audit one expense that’s stealing cash but bringing no return.
Cut it this week.
Hit reply and tell me — have you looked at these two numbers in the last 30 days?
Yes or no. Nothing else.

"Every decision in business is easier when you know your numbers.”
— Barbara Corcoran

You can’t scale what you won’t look at.
And you can’t lead what you’re afraid to face.

Burn rate. Run rate. Know them. Use them.

Hit reply with a simple yes or no.
Have you checked them in the last 30 days?

To building with clarity,
Mark Evans DM