05/26/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where gratitude, presence, and perspective collide.

Today’s topic?
Not business.
Not marketing.
Not strategy.

Today’s about honor.

The kind that was paid for in blood and sacrifice — by people most of us will never meet.

Memorial Day isn’t just a long weekend.
It’s a moment to remember the men and women who gave everything so we could build lives in freedom.
They didn’t get to come home.
But we get to wake up, raise families, grow businesses, and live dreams because they served.

Let’s not forget that.

4 Thoughts to Reflect On

1. Freedom is borrowed, not guaranteed.
   It was handed to us by people who paid the ultimate price.

2. You’re building your life on ground others died to protect.
   Act like it.

3. Gratitude is a daily decision.
   Not a social media post once a year.

4. Don’t waste what they gave you.
   Use your time. Use your talent. Make it count.

4 Lessons I’ve Learned

1. Perspective is power.
   When you’re stressed about business, remember what real sacrifice looks like.

2. We’re privileged to get to work.
   Others served so we could.

3. You don’t have to agree with everything to be grateful for the country that lets you disagree.
   That’s freedom.

4. It’s not about hustle today.
   It’s about humility.

4 Challenges for You This Week

1. Take 10 minutes today and reflect on the cost of freedom.
   Not just the flag. The people.

2. Say thank you.
   To a veteran. To a family member. To someone who served.

3. Audit your attitude.
   Are you operating from entitlement or appreciation?

4. Use this moment to lead from gratitude.
   Your team, your family, your community — they feel your tone.

Today isn’t about us.

It’s about them — the ones who gave us this shot at life and legacy.

Honor them not just with words, but with how you live.

To remembering what really matters,
Mark Evans DM