05/21/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where freedom, time, and real success take priority over vanity metrics and burnout.

Today’s topic?
Why you shouldn’t have to wait until “someday” to live.

I took my daughter Dria on a daddy-daughter date.
10am. On a Wednesday. In Parkland.

No phone. No rush. Just presence.
And I thought, “This is the point.”

Not the wire transfers.
Not the stacked calendars.
Not the business bragging rights.

Time is the flex.

Most people build their business for money.
I get it. But what they don’t realize is they’re trading the thing they want most to get it.

4 Thoughts to Reflect On

1. Time is your most expensive asset.
   Once it’s spent, it’s gone. No refunds.

2. If your business owns your calendar, it owns your life.
   You’re not building freedom. You’re building a cage.

3. You don’t need to work 24/7 to be successful.
   That’s a lie sold by people who don’t know how to scale.

4. Money’s great. But time with your family is better.
   Especially when you can give it fully, not just “fit it in.”

4 Lessons I’ve Learned

1. Structure beats hustle.
   When your business is built right, you don’t have to run yourself into the ground.

2. You can’t buy time back.
   You either protect it now or pay for it later.

3. Freedom requires systems.
   If everything depends on you, you don’t own a business. You own a job.

4. Most people don’t need more revenue.
   They need more space. Mentally, emotionally, physically.

4 Challenges for You This Week

1. Block off 2 hours this week for what matters most.
   No excuses. Just commit.

2. Look at your calendar and ask yourself, “Is this freedom?”
   If it’s not, something needs to shift.

3. Audit your business for bottlenecks that rely on you.
   If you got hit by a bus, would anything still run?

4. Hit reply and tell me what’s keeping you from having time freedom.
   I read every message. And I know how to help you fix it.

You didn’t start your business just to work more.
You started it to live better.

If you’re not doing that yet, it’s time to change something.
And it starts with getting honest about what’s in the way.

Talk soon,
Mark Evans DM