05/20/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where feelings get checked, deals get vetted, and walking away is sometimes the smartest play.

Today’s topic?
Why knowing when to walk is just as important as knowing when to close.

I just backed out of a $1.7 million real estate deal.

Could’ve been a win. Looked solid. Would’ve made for a great story.
But something felt off.

And when that happens, I don’t debate.
I walk.

Because once you get emotionally attached to a deal, you lose leverage.
And once you lose leverage, you’re just hoping things go your way.

That’s not business. That’s gambling.

4 Thoughts to Reflect On

1. The deal is never done until the money moves.
   Until then, anything can happen. Stay sharp.

2. If something feels off, it probably is.
   You don’t need to justify your intuition. You need to trust it.

3. Walking away is power.
   Chasing is desperation.

4. Business has no room for emotional attachment.
   You don’t fall in love with deals. You evaluate them. Then move or don’t.

4 Lessons I’ve Learned

1. Every bad deal I’ve done started with me ignoring my gut.
   It’s always clear in hindsight. Learn to see it earlier.

2. When someone changes the terms last minute, pay attention.
   That’s not strategy. That’s manipulation.

3. The best deals come to people who don’t need them.
   Desperation attracts chaos.

4. If you can’t walk away, you’ve already lost.
   Never let the numbers blind you to the behavior.

4 Challenges for You This Week

1. Review one deal or relationship you’re holding onto emotionally.
   Would you still want it if it wasn’t “yours”?

2. Write down your non-negotiables in business.
   Knowing them makes walking away easier.

3. Revisit one past deal that went bad.
   What warning signs did you ignore?

4. Hit reply and tell me
   Have you ever walked away from a deal that looked good on paper but felt wrong in your gut?

You don’t need every deal.
You need the right ones.
And sometimes, power looks like saying “no thanks.”

Have you ever walked from a deal that looked great on paper?
Hit reply and tell me what happened. I read every message.

Talk soon,
Mark Evans DM