04/23/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where control, cashflow, and clarity collide.

Today’s topic?
The banks aren’t your backup plan.
They’re your biggest liability when things get shaky.

Most entrepreneurs think the bank is their “just in case.”
Until the economy hiccups and that “friendliness” disappears overnight.
Lines of credit vanish. Terms get tight.
And now you’re begging for crumbs from the very system that’s built to control you.

In my upcoming documentary dropping April 24, I break down how I stopped playing that game — and built my own.
Reserve your free spot here.

4 Thoughts to Reflect On

1. When the economy shifts, banks don’t call you. They cut you.
   If you’re dependent on lenders, you’re not in control. You’re on borrowed time.

2. Credit isn’t a strategy. It’s a trap if you haven’t built real leverage.
   Real business owners know how to operate with or without a banker’s approval.

3. Banks lend when you don’t need them. They ghost you when you do.
   If that’s your safety net, you’re walking a tightrope with no harness.

4. If your entire business changes when rates do, you don’t own a business.
   You own a time bomb. Start building something stronger.

4 Lessons I’ve Learned

1. A lender is not a lifeline.
   I stopped building my businesses around bank approval — and everything changed.

2. Cashflow beats credit lines every time.
   Control comes from income, not IOUs.

3. When times get tough, the system plays defense. I play offense.
   That’s why I build lean, strong, and direct-to-cash.

4. You don’t need better terms. You need better thinking.
   That’s how you build something that lasts.

I show exactly how I’ve done this inside the upcoming documentary.
Grab your spot here before it drops.

4 Challenges to Tackle This Week

1. Audit your access to capital.
   What would happen if your credit lines disappeared tomorrow?

2. Look at where you’re exposed.
   Are vendors, lenders, or partners controlling key pieces of your business?

3. Start creating your own leverage.
   Build assets, systems, and skills that generate income without asking permission.

4. Replace “hope they say yes” with “I make my own moves.”
   Because that’s the difference between freedom and frustration.

The people who win in uncertain times aren’t the ones with connections.
They’re the ones with control.

If the system pulled the plug tomorrow, would your business survive?
Or would you be one of the ones scrambling?

Let me show you how I built unshakable control — even when banks bailed.
Watch the documentary free on April 24. Reserve your seat here.

Mark Evans DM