04/22/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where leverage, clarity, and real growth collide.

Today’s topic?
Why most entrepreneurs feel fried… and what to do instead.

You’re not tired because you’re lazy.
You’re tired because you’re doing the wrong stuff all day and calling it “grind mode.”

Most people don’t need more coffee.
They need more clarity.

In my new documentary dropping April 24, I show you how I got my time and energy back—without burning the whole thing down.
Reserve your free spot here

4 Thoughts to Reflect On

1. Burnout doesn’t come from hard work—it comes from misaligned work.
   If 90% of your to-do list doesn't actually drive revenue, you’re going to feel drained even after a 12-hour day.

   2. Hustle isn’t a strategy—it’s a symptom of unclear thinking.
   Real builders protect their energy. Pretenders just stay busy.

   3. You can’t build an empire if you’re babysitting chaos.
   Constant fires are not a badge of honor. They’re a red flag your system’s broken.

   4. Exhaustion is your body’s way of asking for better leadership.
   Before you blame the work, check the plan.

4 Lessons I’ve Learned

1. Energy is more valuable than time.
   If you waste your best hours on low-level tasks, you’ll never get your best work done.

   2. Your calendar reveals your priorities.
   If “thinking time” and “revenue moves” aren’t scheduled, they don’t happen.

   3. Delegation is an investment, not a luxury.
   Every task you hold onto that someone else could do is costing you growth.

   4. Most to-do lists are just glorified distractions.
   If it doesn’t move the needle, cut it or pass it.

You’ll see how I applied this thinking to scale multiple companies without becoming a prisoner to the business.
Watch it free on April 24

4 Challenges to Tackle This Week

1. Audit today’s to-do list.
   What’s driving revenue or growth? What’s just noise?

   2. Eliminate three non-essential tasks.
   Your time is worth too much to keep doing $10/hour work.

   3. Block 90 minutes for deep, strategic work.
   No meetings. No Slack. Just focus.

   4. Say “no” to one thing that drains your energy.
   Protecting your peace is part of the job.

You’re not exhausted because you’re weak.
You’re exhausted because you’re still trying to win with a broken system.

If you want to see what real leverage looks like—and how I use it to scale without selling my soul to the calendar...

Watch how I rebuilt my day and my business in the documentary dropping April 24.
Save your free seat here.

Mark Evans DM