04/20/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where confidence, clarity, and comebacks collide.

Today’s topic?
What building a real business actually looks like behind the scenes.

Because back in the early 2000s, I was running my entire company in boxers and a baggy tee… from a kitchen table… on a $39 dial-up connection that cut out every time it rained.

Not exactly Wall Street vibes.
But guess what? It worked.

🎬 I share the full story in my new documentary dropping April 24 — including the early days no one talks about.
Reserve your free spot to watch it here.

4 Thoughts to Reflect On

1. Most success doesn’t look like success in the beginning.
   That kitchen table might be where the next 8-figure business is quietly being built.

2. Real builders aren’t dressing for optics.
   They’re focused on offers, leads, and moves that actually make money.

3. The “messy middle” is where all the magic happens.
   It’s not supposed to be polished — it’s supposed to be real.

4. The world won’t understand what you’re doing until after you’ve done it.
   And by then? It’ll be too late for them to catch up.

4 Lessons I’ve Learned

1. Your image doesn’t matter as much as your impact.
   The flash can come later. Focus on the fundamentals first.

2. Just because people don’t “get it” doesn’t mean you’re wrong.
   They laughed at digital business until they needed one.

3. You don’t need an office to build an empire.
   You need a plan, a work ethic, and Wi-Fi that works more than half the time.

4. Don’t wait to feel “ready.”
   If you’ve got an idea, a laptop, and some hustle… that’s enough to start.

🎬 That’s exactly how I built my first business. Watch the full breakdown inside the documentary.

4 Challenges to Tackle This Week

1. Reflect on your real starting point.
   Are you owning it or hiding it? Share the story that got you in the game.

2. Stop waiting for things to “look legit.”
   Get focused on what actually drives revenue — not appearances.

3. Unfollow one person who’s making you feel behind.
   Their highlight reel has nothing to do with your real-life process.

4. Schedule one bold action this week that your “old self” would be scared to do.
   Calls. Offers. New moves. Build momentum in the mess.

The beginning doesn’t have to look good.
It just has to start.

What matters is that you build something that lasts — even if no one claps for you in the early days.

🎬 Want to see how I built mine from scratch?
Sign up to watch the documentary FREE on April 24.

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