04/19/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where adaptability, pricing power, and entrepreneurial clarity collide.

Today’s topic?
Adapting fast when everything gets more expensive.

Suppliers are raising prices.
Shipping costs are up.
Your time is more valuable than ever.

But your pricing? Your margins?
Still stuck in 2022.
That’s why you feel the squeeze.

🎬 In my new documentary dropping April 24, I break down how I move fast when the market shifts and create pricing power instead of excuses.
Reserve your seat here

4 Thoughts to Reflect On

1. Inflation is not the enemy.
   Waiting too long to adapt is what kills momentum and profits.

2. Pricing that worked last year might be sinking you now.
   If your costs went up but your offers didn’t evolve, your margins are under attack.

3. Clients don’t leave because you raise prices.
   They leave when they stop seeing value. Dial that in first.

4. "Be water" means you adjust, move fast, and find the advantage.
   Entrepreneurs who can’t shift will always stay stuck.

4 Lessons I’ve Learned

1. Pricing is a weapon.
   Use it right and you attract better clients and more profit with less volume.

2. Simpler offers are easier to scale.
   Complicated does not equal more valuable. Clear always wins.

3. The clients who complain the most about price often cost you the most anyway.
   Fire them and make space for better.

4. You can’t outrun rising costs with hustle alone.
   You need strategy. You need structure. You need margin.

🎬 I unpack how I’ve done this in real estate, ecommerce, education and more.
Reserve your spot to watch it free

4 Challenges to Tackle This Week

1. Raise your prices on one offer.
   Even if it’s just 10 percent. Start building pricing power today.

2. Look at your bottom 10 percent of clients.
   Are they draining you or driving growth? Time to decide.

3. Rewrite your offer to focus on the outcome, not the hours.
   People don’t pay for your time. They pay for the result.

4. Review every recurring expense in your business.
   Cut or renegotiate what’s no longer serving you.

Bruce Lee said it best.
Be water.
The ones who adapt, win.
The ones who wait, sink.

To your next smart move,
Mark Evans DM

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