04/18/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where ROI, real thinking, and revenue collide.

Today’s topic?
The simple spending rule that saved me millions.

Most entrepreneurs toss money at hype and call it investing.
They never stop to ask the only question that matters…

If I put in $1, how do I get $5 out, and when?

It sounds basic, but this question built my companies, my freedom, and my peace of mind.

🎬 Inside my new documentary dropping April 24, I show you how this plays out in real life and why most people will never get it right.
Reserve your free spot here.

4 Thoughts to Reflect On

1. If your money doesn’t have a job, it disappears.
   Unassigned cash always finds a way to get spent, usually on things that don’t grow anything.

2. Most entrepreneurs spend emotionally, not logically.
   They call it “investing,” but it’s just expensive procrastination disguised as progress.

3. You don’t need more money.
   You need better decisions with the money you already have.

4. Asking the right questions before you spend is what separates builders from buyers.
   You either deploy capital with a purpose or watch it vanish chasing validation.

4 Lessons I’ve Learned

1. A purchase with no return is a distraction.
   Tools, courses, masterminds, and ads only count if they clearly pay you back. If they don’t, they’re just noise pretending to be progress.

2. The best ROI is usually boring.
   Everyone wants the sexy win. Wealth builders choose predictable, repeatable outcomes.

3. Fast money isn't always smart money.
   But smart money knows when fast ROI is possible. That’s the game.

4. You don’t have to spend big.
   You just have to think smart. That $5 rule works at every level if you use it.

🎬 This is just one of the playbook moves I reveal in the documentary.
Watch it free on April 24.

4 Challenges to Tackle This Week

1. Look at your last three business expenses.
   Would you still make those purchases if the $5 rule applied?

2. Ask the ROI question before every spend this week.
   If you can't answer it, don’t spend it.

3. Cut one expense that isn’t giving a return.
   Not next week. This week. Clean house.

4. Write out your investment decision process.
   Get clear on what a good deal looks like and stick to it.

Money without a mission always disappears.
The ones who win? They give every dollar a job before it leaves their hands.

🎬 The documentary drops April 24 at 7 PM ET. Save your spot now.

Mark Evans DM

Magician vs Mule - Discover the secrets to creating wealth and freedom
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