04/16/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where strategy, control, and empire-building collide.

Today’s topic?
Platform-proofing your business.

Because if you’re still depending on TikTok, Instagram, or whatever algorithm is in style this week to pay your bills… you’re not building a business. You’re rolling dice on someone else’s table.

🎬 Watch how to build a platform-proof business in my free documentary (drops April 24) → Reserve your spot now

4 Thoughts to Reflect On

1. If one app glitch can wipe out your income, you don’t have income. 
   You have a rented audience on borrowed time.

2. Social media is a tool, not a foundation. 
   Use it to attract, not depend. Real businesses own their traffic.

3. The algorithm doesn’t owe you anything. 
   When it changes, most people panic. Owners pivot.

4. You can’t scale something you don’t control. 
   Growth without ownership is a ticking time bomb.

4 Lessons I’ve Learned

1. My mentor told me, “Never build your business in someone else’s backyard.” 
   It stuck. And it’s why I’ve lasted.

2. Email is still king. 
   Platforms come and go. A list you own is leverage for life.

3. You don’t need millions of followers. 
   You need systems that work even when no one’s watching.

4. If your entire plan is “hope this doesn’t crash,” it’s not a plan. 
   It’s a liability with a countdown.

🎬 Want to see how real empire builders operate? → Sign up to watch the documentary on April 24

4 Challenges to Tackle This Week

1. Audit where your revenue comes from. 
   How much of it relies on platforms you don’t control?

2. Start building your list. 
   One opt-in. One funnel. One step toward ownership.

3. Evaluate your business like it’s getting audited tomorrow. 
   Could it survive if your #1 traffic source vanished?

4. Draw a line between vanity and value. 
   Likes aren’t leverage. Email and owned assets are.

A rented audience builds attention.
An owned system builds wealth.
Stop gambling your future on platforms that owe you nothing.
Start building something they can never take.

See you on April 24,
Mark Evans DM

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