04/14/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where clarity, cashflow, and calm collide.

Today’s story?
The $100,000 lesson I didn’t see coming... and why it didn’t rattle me one bit.

This isn’t about loss.
It’s about who you become when the losses show up.
Because they always do.
But if you’ve built your mindset right?
You won’t even flinch.

🎬 Want to see how I became bulletproof in business?
Watch the Deal Maker Documentary — drops April 24

4 Thoughts to Reflect On

1. The goal isn’t to avoid loss. 
   It’s to become the version of you that can handle it. Without panic. Without drama.

2. Most people treat success like a lucky streak. 
   But the real pros play a long-term game built on resilience, not hope.

3. Money is a tool. 
   If you worship it, you’ll crumble when it disappears. But if you master it, you stay calm when others spiral.

4. Emotional control is a business skill. 
   And it might just be the most profitable one you ever learn.

4 Lessons I’ve Learned

1. Big losses only hurt when you’ve built small capacity. 
   Expand your vision, and the numbers stop scaring you.

2. Systems save you from sleepless nights.
   A business with structure doesn’t fall apart over one failed deal.

3. Most people overreact to a dip. 
   But panic decisions rarely produce profit. Slow down to think, then move.

4. If losing $100K breaks you, you’re not ready for the $10M level.
   Train your nervous system to handle growth now.

🎬 I walk through all of this and more inside the documentary. Claim your seat

4 Challenges to Tackle This Week

1. Audit your worst loss. 
   What did it teach you? How can you reframe it as tuition, not trauma?

2. Write down the top 3 business decisions you made while panicking. 
   Would calm thinking have changed the outcome?

3. Create a “crisis plan” for your business. 
   Knowing what to do when stuff hits the fan will change how you sleep at night.

4. Start training for bigger problems. 
   Take one uncomfortable financial risk this week. Your future self will thank you.

Success doesn’t mean never getting hit.
It means taking the hit and never breaking stride.

🎬 Want to see what that really looks like behind the scenes?
Register for the documentary here

Mark Evans DM

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