04/13/25 - Wakie Wakie 4:44

Author

Mark Evans DM
April 13, 2025

Welcome to Your 444 Newsletter!

Where income, impact, and legacy collide.

Today’s topic?
Your last name.

Because while most people are chasing personal wins and viral posts…
You’re building something that outlives you.
And that shift changes everything.

4 Thoughts to Reflect On

  1. Your first name is about recognition. Your last name is about reputation. 
    The world remembers people by the legacy they leave, not the likes they collect.

  2. Hustle fades. Legacy compounds. 
    If your work dies with you, you weren’t building—just grinding.

  3. You’re not just growing a business. 
    You’re writing a blueprint for the next generation. The way you lead becomes the way they live.

  4. Income is a goal. Legacy is a responsibility. 
    One buys freedom for you. The other creates freedom for your family.

4 Lessons I’ve Learned

  1. Most people think legacy is about money. It’s not. 
    It’s about who you become while building it—and what that teaches the people watching.

  2. Your family doesn’t need more stuff.
    They need structure, stability, and a mindset that knows how to turn ideas into impact.

  3. The legacy you leave is built in the habits you model. 
    They won’t remember your to-do list. They’ll remember how you showed up every day.

  4. The longer your vision, the better your decisions.
    When you think in decades, you stop chasing distractions and start building real direction.

4 Challenges to Tackle This Week

  1. Write down what legacy means to you. 
    Not just financially—but in mindset, values, and mission.

  2. Audit your schedule.
    Are you working on things that only pay you now—or that will pay your last name later?

  3. Have a conversation with your family about your vision.
    Make it real. Make it matter.

  4. Identify one area of your business that needs to grow beyond you. Systems. Team. Strategy. Start documenting now.

"Legacy is not leaving something for people. It’s leaving something in people.”
— Peter Strople

Your last name is a brand.
A vision.
A future.
Treat it like one.

Because when it’s all said and done…
Your business might get sold.
Your trophies might get boxed.
But your name? That’s what lives on.

Build accordingly.

Mark Evans DM

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