04/09/25 - Wakie Wakie 4:44

Author

Mark Evans DM
April 09, 2025

Welcome to Your 444 Newsletter!

Where chaos, leverage, and real leadership collide.

Today’s topic?

Dependency.

Because if a shipping delay in Shanghai is enough to wreck your entire operation… you’re not in control.

And when the tariffs hit, supply chains freeze, or platforms shift, the truth shows up fast.

The strongest businesses? They’re already five moves ahead.

👉 That’s what I’m breaking down inside the new documentary. No fluff. Just facts. Watch the trailer + save your seat.

4 Thoughts to Reflect On

  1. If one late delivery crushes your margins, you’re not scaling. You’re surviving.

  2. Real entrepreneurs don’t wait for permission. They build systems that work in chaos.

  3. Your vendor is not your business partner. If they ghost you, will you sink or pivot?

  4. Resilience isn’t built when things go right. It’s built when everything goes sideways and you’re still standing.

4 Lessons I’ve Learned

  1. Always own the relationship with your customer. Never let a third party be the middleman for your revenue.

  2. Volume is not value. If you’re selling cheap and wide, you’re the first one to get cut when budgets tighten.

  3. Control your distribution or someone else controls your future. That includes platforms, warehouses, and fulfillment.

  4. Predictability is the new flex. Build boring, build smart, build strong. That’s what creates real freedom.

4 Challenges to Tackle This Week

  1. Audit your supply chain. Where’s the weak link? Don’t wait until it breaks.

  2. Map one revenue stream you can control digitally. Ownership equals freedom.

  3. Raise your value, not just your volume. High-margin offers survive better than high-hustle ones.

  4. Identify one area you’re “renting” success. Whether it’s TikTok traffic or Amazon storefronts, find a way to take back control.

👉 Ready to bulletproof your business and scale it the smart way? Watch the free documentary trailer + reserve your spot.

"You have to act and think like a business owner, not an operator. If you don’t own the system, the system owns you.”
— Sam Zell

Most businesses aren’t built for chaos. They’re barely built for Tuesday.

If you want to grow when things go sideways, you need more than hustle.

You need strategy, leverage, and control.

That’s what this documentary is about. And once you see it, you’ll never build the same way again.

Watch it now.

Mark Evans DM

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